Source: TopComputerScienceDegrees.com

WeChat diaries

Talking with a Chinese friend about QQ and WeChat, and a Japanese friend about Voxer and Viber. Both v evangelical!

My Chinese friend said WeChat is important as a personal diary, diary for friends and keeping her husband in China up to date with her life while she is studying in New Zealand. She got the idea from her Malaysian friend (also in New Zealand) who posts a photo everyday. So she does the same now; posting a photo and short text with it almost everyday. She wants to remember where she was and what she was doing.

She’s really social, so she’s always on QQ on her phone: it’s a really important way to stay in touch.

5 Key Principles for a Social Media Policy or Campaign

I went to the brill Barcampnfp last week. There was an interesting session in the morning on charities and social media: here are 5 useful points that were made and could form the basis of any good social media policy, non-profit or otherwise!

1. The personality of the brand is expressed on social media. Don’t just broadcast; be chatty, express the personality and culture of the organization, and make topical jokes and comments. 
2. Social media can become another silo. If you’re aiming for a social culture across the organization, policies and strategies are not as good as teaching people or getting together for informal chats. 
3. Get everyone in the organization invested in social media campaigns, and reaching out to their networks. You want them thinking: “Would this work better if it was social? Can I share this?” 
4. ‘Return on Investment’ for charities is often more like ‘Return on Involvement’. Social isn’t a fundraising channel as such. It’s also about awareness building, involvement, and volunteering. 
5. Monitoring and reporting: Monitoring isn’t just about your own brand mentions - listen out for conversations you can join. When reporting within the organization, talk about stories and put the numbers in context. Some useful tools include Wildfire, Facebook Insights, Hootsuite, Sprout Social… but there are lots more out there!